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Innovation Rule #2: Old Ideas with New Materials

The easiest way to start being innovative with a product is to take what you have and change the material you’re using. Throughout history we see this with the advances of metalworking.  The use of metal started out with mined ores and over time developed into rough alloys...
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Innovation Rule # 1: Make it interesting

Gift cards, the universal gift that you can buy anywhere for almost anything. Let me begin by saying I have a love/hate relationship with gift cards. They’re the easiest thing to buy for someone, but they don’t always express the same emotion as something uniquely picked out for...
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